all works / venture

An exam-prep EdTech SaaS, taken from zero to a paying community.

community

12Kcommunity

paid users

600+paid users

conversion

5%conversion

MAU

1,100+MAU

Co-founded an exam-prep EdTech SaaS and owned strategy end to end: the community that became the top of the funnel, the pricing that converted it, and the loops that kept people coming back.

I built a 12,000-member community from zero and turned it into the acquisition channel, then ran GTM and pricing experiments that converted those members into 600+ paid users at 5% conversion.

I shipped activation and retention loops that held 1,100+ monthly actives, drove weekly cross-functional execution across engineering, content and marketing, and owned unit economics and budgets — every experiment had a cost and a payback number.

• Community-led acquisition from zero
• GTM and pricing experiments
• Activation and retention loops
• Unit economics and budgets

• EdTech
• SaaS
• GTM
• Pricing
• Retention